CM Health first in NZ for exceeding smoking cessation health target

The last couple of weeks have seen our hospital and community services under constant pressure as growing demand continues to put a strain on our current capacity and resources. I just want to say a huge thank you to our staff and primary care colleagues who are working together to help stem the tide, while continuing to provide quality, safe and compassionate care. While it’s been hard to take a breath these last few days we have a lot to celebrate this week with the release of the latest NZ health targets. While we always strive to do our best, this quarter’s results have exceeded expectations. For example, we have met our target for increased immunisation rates and exceeded targets for shorter stays in Emergency Care, improved access to elective surgery, more heart and diabetes checks and better help for smokers to quit. In fact, we are leading the country when it comes to offering cessation advice to people who want to give up smoking for good. Joining me today is Summer Hawke, Portfolio Manager Smokefree, who will share some of the innovative smoking cessation work, which is helping to change peoples lives for the better.

I’ve been working for CM Health for 14 months and have never felt prouder of the work the Smokefree team has been doing, alongside our community and primary partners to reduce smoking rates in our communities. It’s been so motivating to see this work being recognised in our latest health targets, which show, among other things that CM Health is leading the way in NZ when it comes to offering brief advice for people who want to quit smoking. That means over 91.9% of people enrolled in a General Practice have been offered help to quit smoking by a health care practitioner.  That’s around 61,733 people. If we break this down further, we have achieved this target for Pacific (92.1% ) and Maaori (91.4%).  Our healthy together strategy sets out to achieve equity for our Maori, Pacific and communities with disparities. These results tell us we have achieved these targets equitably.

However it’s not just primary care that are seeing good results. Smokefree Health targets have also been met for secondary and maternity care. This means 96% of hospitalised patients who smoke and 100% of pregnant women, registered with a CM Health midwife or Lead Maternity Carer were provided with advice and help to quit.  With Counties holding the highest number of current smokers in New Zealand this is a marked achievement for the whole region.

However, there’s more work to do and the Smokefree team is committed to ensuring this success continues by focusing more closely on the cessation support that is being offered. There’s already some great work happening in this space. For example, the Smokefree team has seen an 800% increase in referrals from primary care, of which around 44% are Pacific and 33% Maaori. Through building closer relationships with primary care 85 new referrers are sending through their clients to receive free ongoing support. In addition, the team are supporting the training and mentoring of primary care practices to hold their own group based cessation programme with four groups being run at local practices throughout 2016.

We are so proud that Counties Manukau Health has been named the lead provider for the district for local stop smoking services and look forward to continuing our successful innovations projects, pregnancy incentives and the Quit Bus. Snapped out – a social media campaign targeting youth is a great example of an innovative campaign in action. Over six weeks Snapped Out asked young people to stop, think and create artwork about smoking in our community. Over 3000 followers joined the movement. This was an amazing result which re-enforced that social media, when used properly, can engage, motivate and inspire youth to make a positive change.

Some of the artwork from the Snapped Out campaign

Snapped Out also created an interactive art project which resulted in 500 user-generated health promotion art pieces, of which 200 were displayed in an art exhibition in Mangere late last year. We are delighted to report that Snapped Out recently won the Social Media Auckland awards and is a finalist in The Designers Institute 2016 Best Awards.

In October 2016 members of the smokefree team are travelling to He Huliau Indigenous Health Symposium and APAC 2016 to share learnings and present a smokefree buffet of the team’s work and achievements. We are also looking forward to learning from what others are doing around smoking cessation and developing some strong networks.

Everyone has a role to play in our health system in ensuring that every contact a person who smokes has with our system is an opportunity for a cessation intervention. Please continue to refer to the Living Smokefree Team where your patient / whaanau will be acknowledged within three days, greeted by a referrals coordinator and given a number of options to help them along their smoke free journey.

Referrals can be made via:

  • SouthNet/ Smokefree/Referrals
  • Freephone 0800 569 568
  • Fax No. 09 2593897
  • Text NOW to 226
  • Care Connect e-referrals Smokefree (CMDHB)
  • Smokefree Counties Manukau 2025 I Facebook


Summer and Geraint


Author: Geraint Martin

Geraint Martin was appointed Chief Executive Officer of Counties Manukau DHB in December 2006. It is one of the largest District Health Boards in New Zealand and services a population of half a million. He has significant experience over 30 years in national policy & in managing both primary and secondary care . Previously, he was Director of Health and Social Care Strategy at the Welsh Government .He authored a radical 10 year strategy of reform, including the successful “Saving 1000 lives” Campaign.Until 2004, he was CEO at Kettering General Hospital & had held senior positions in London & Birmingham.He has worked closely with clinicians in improving clinical standards,patient safety,chronic disease management & managing acute care to reduce hospital demand.In NZ, He has promoted clinical quality and leadership as central to improving patientcare. This has led to a significant increases in productivity and access, whilst maintaining financial balance. CMH has completed in 2014 a $500 m capital redevelopment programme, the largest in New Zealand. A central part of this is the establishment of Ko Awatea,the Centre for Innovation and Research which will underpin CMH as one of the the leading health systems in Australasia.In 2008, he chaired the Ministerial Review of Emergency Care in New Zealand, and in 2013 was an member of the Expert Advisory Panel on Health Sector Performance. Geraint has an MSc in Health Policy from Birmingham University .His post-graduate work has focused on health economics and Corporate Strategy . He is adjunct Professor of Healthcare Management at AUT and Victoria University, Wellington Elected in 2006 as a Companion of the Institute of Healthcare Management, previously he was an Associate Fellow at Birmingham University.He is is Chair of the Auckland Philharmonia Orchestra, a member of the Institute of Directors, on the Board of the NZ Institute of Health Management & previously the Board of The NZ Health Quality and Safety Commission.

One thought on “CM Health first in NZ for exceeding smoking cessation health target”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s